The future of the Next Generation Search Engine Market Trends is pointing towards a world where our interaction with information becomes more personalized, multi-modal, and action-oriented. As the industry continues its explosive growth towards a projected USD 86.14 billion valuation by 2035, a journey propelled by a phenomenal 20.43% CAGR from 2025 to 2035—several key trends are emerging that will define the evolution of search. These trends are focused on moving beyond text-based answers, making search a proactive and autonomous agent, and grappling with the profound implications of this new technology for the open web, heralding a new and complex era of information discovery.

One of the most significant and immediate trends is the move towards true multimodality. The first generation of AI search was focused on understanding text questions and providing text answers. The next generation is about a much richer, multi-sensory interaction. This means the ability to use an image as a search query ("What kind of plant is this?"), to have a spoken conversation with your search engine, and to receive answers that are a rich combination of text, images, videos, and interactive elements. The leading models are already demonstrating these capabilities, and the trend will be to seamlessly integrate them into the core search experience, making it much more like a natural human conversation.

Another major trend is the evolution of the search engine from a reactive information retriever to a proactive, "agentic" assistant. The trend is to move beyond simply answering a question and towards helping the user accomplish a task. This is the concept of AI agents. A user could give the search engine a high-level goal, such as "Find and book me a flight from New York to London for next Tuesday, on a non-stop flight arriving in the morning, for under $800." The AI agent could then autonomously search different airline sites, compare the options, and even complete the booking process on the user's behalf. This shift from "search" to "do" is a massive and transformative long-term trend.

Finally, a critical trend that the industry must navigate is the impact of generative search on the open web ecosystem. The traditional search model worked because it sent traffic to the websites of content creators, who could then monetize that traffic through advertising or subscriptions. The new model, by providing a direct answer, threatens to disintermediate these publishers and keep the user within the search engine's own environment. This has led to a major debate about fair use, copyright, and the future business model of the internet. The trend will be towards finding a new symbiotic relationship, perhaps involving revenue-sharing or more prominent citation and linking, to ensure that the open web of high-quality content, which the AI models themselves rely on, remains healthy and sustainable.

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